Missael Viazcan Lopez 

• Graduated with distinction, specializing in marketing strategies, market analysis, and brand positioning. Developed digital marketing campaigns focused on consumer engagement and growth metrics.

• Graduated with honors, specializing in business development and marketing.
• Graduated with distinction, specializing in marketing strategies, market analysis, and brand positioning. Developed digital marketing campaigns focused on consumer engagement and growth metrics.

• Executed social media communication strategies for institutional messaging, improving public reach by 25% during key campaigns.

  Developed performance reports and conducted campaign analysis (using Meta Business Suite — Facebook & Instagram Insights) to enhance content results and inform strategic decision-making.

  Produced an average of 12+ graphic pieces and audiovisual content weekly for digital platforms, maintaining brand consistency. 

• Supported the brand's digital communication and advertising initiatives, managing content posting across Instagram and Facebook.

  Assisted in creating creative promotional texts and social media assets, contributing to a +15% increase in overall engagement.

  Contributed to content planning and visual asset development for 3 marketing campaigns aligned with seasonal sales objectives.

• Provides foundational knowledge in web analytics, including data collection, traffic measurement, and audience behavior analysis. Useful for tracking website and campaign performance to make >

• Covers essential digital marketing concepts such as SEO, SEM, social media strategy, email marketing, and online advertising. Focused on building brand awareness and increasing online engagement.

Demonstrates proficiency in data organization, formulas, and analytical tools such as PivotTables and charts. Valuable for creating performance reports and managing marketing metrics effectively.