End-to-End Tracking Setup: Led the end-to-end technical setup of conversion tracking and GTM tags, ensuring accurate data collection for digital marketing campaigns
Audit & Validation: Conducted comprehensive audits of GTM containers and GA4 configurations to detect discrepancies, inefficiencies, and improve tracking performance
Privacy & Consent: Implemented and configured Google Consent Mode and Consent Management Platforms (CMPs), ensuring full regulatory compliance before driving paid traffic
Support & Stakeholders: Acted as a technical bridge between clients and internal teams, clearly communicating complex implementations and documenting best practices
Consultative Customer Service: Delivered exceptional customer service by clearly communicating complex technical concepts and implementations, enabling clients to successfully implement strategic tracking across digital properties.
Tools used: Google Tag Manager (GTM), Google Analytics 4 (GA4), Google Ads Conversion Tracking, Technical Data Layer logic, Consent Mode, Technical Troubleshooting, CMP Integration.
Tag Management & Analytics: Google Tag Manager (GTM), Google Analytics 4 (GA4), Google Ads Conversion Tracking, Tag Management Systems (TMS).
Data & Implementation: Technical Data Layer logic, Technical Troubleshooting, Quality Assurance (QA).
Privacy & Compliance: Google Consent Mode, CMP Integration (Consent Management Platforms), GDPR / CCPA compliance support.
Collaboration & Documentation: Cross-Functional Stakeholder Management, Technical Documentation.
Data Governance & Policy compliance guidelines: Reviewed high-volume content against Community Guidelines and legal policies, emphasizing strict policy enforcement and quality assurance (95%+ accuracy rate).
Critical Decision Making: Fast, accurate judgments under pressure to maintaining platform integrity and detecting immediate user's platform risk.
Cross-Functional Collaboration & Strategy: Served as Account Executive Point of contact, directing internal teams to achieve client objectives and creating all seasonal communication campaigns and initiatives.
Operational Monitoring & Quality Assurance: Led the ongoing monitoring and comprehensive review based on client's accounts perspective to guarantee optimal functionality and ensured seasonal communication media design met high standards.
Report and resolved any situation of problems for clients and future clients. Customer validation.