Diego de Alzaa

• Led and coordinated daily operations of a premium surf school, delivering high-quality guest experiences and overseeing a team of 20+ instructors. Designed tailored training programs for all skill levels, ensuring excellence in teaching standards and personalized service.

  Key Achievements:

  • Delivered 500+ premium surf lessons annually with 95% guest satisfaction.

  • Implemented a training program that improved team efficiency by 30%.

  • Organized 12+ annual beach clean-ups, engaging 200+ participants in marine conservation.

  • Boosted client retention and loyalty through customized programs and exceptional experiences.

  Impact:
  Strengthened the surf school’s reputation as a regional benchmark in excellence and sustainability. Fostered a high-performing and motivated team while promoting environmental awareness, community engagement, and unforgettable guest experiences.

• Designed and launched a new Guest Sport Engagement role, defining responsibilities, KPIs, and workflows.
• Led and coordinated sports, wellness, and recreational programs for 1,000+ weekly guests.
• Developed multicultural engagement strategies, boosting participation across diverse demographics.
• Oversaw crew involvement, providing coaching, training, and motivation to enhance guest interaction.

Achievements & Results

• Created and implemented a fleetwide sports program across multiple ships, engaging 1,000+ guests weekly.

• Increased guest sports participation by 60% in three months via tournaments, pickleball, and wellness events.

• Boosted crew engagement by 40%, improving morale and guest service quality.

• Standardized program delivery, ensuring consistent premium guest experiences across voyages.

Impact

• Positioned Explora Journeys as a leader in luxury cruise sports and wellness experiences.

• Strengthened brand reputation, guest loyalty, and repeat bookings.

• Built a motivated, high-performing crew culture delivering top-tier hospitality.

Founded and managed a premium water sports center, overseeing daily operations, guest experiences, and program delivery. Designed and led watersports programs including surf, SUP, sailing, and kayaking for 2,000+ clients annually. Built strategic partnerships with schools, local authorities, and organizations to expand reach and sustainability initiatives. Implemented eco-educational programs, teaching marine conservation to students and guests.

Key Achievements:

• Increased client base by 30% year-over-year, now is a regional leader in water sports, with  1,500+ students through eco-education programs, raising environmental awareness.

• Negotiated partnerships boosting brand recognition, visibility, and sustainability impact.

• Standardized training and safety protocols, ensuring high-quality, safe, and consistent guest experiences.

Impact:

• Positioned Marina de Dénia as a premium, sustainable watersports destination.

• Built a strong reputation for safety, quality, and environmental responsibility.

• Lead all the eco activities to give the local one better destination. 

Key Achievements:

• Delivered 50+ luxury guest experiences weekly, achieving 98% guest satisfaction.

• Increased repeat participation by 25% through customized and engaging activity programs.

• Standardized operational procedures, enhancing efficiency, consistency, and service quality.

Impact:

• Strengthened Virgin Limited Edition’s reputation as a world-class luxury resort for active and wellness-focused experiences.

• Built a highly motivated and skilled activity team, ensuring premium guest engagement.

• Contributed to sustainable guest satisfaction, loyalty, and long-term brand value.

Humanitarian Volunteer Community Relief & Disaster Response

Volunteer Beyond tourism and sports, I have also created initiatives that connect people through purpose. In Dénia, Virgin Islands, R.Dominicana, Australia and Bali, I launched beach clean-up projects that brought together locals and travellers to protect our oceans. 

More recently, as part of Open Dive, I organized and led a volunteer group during the 2024 floods in Valencia, working directly in Paiporta, the heart of the disaster.

These experiences showed me how powerful community, action, and human connection can be when directed toward something meaningful.