Laura Figuereo

Relevant Experience

  • Technical Solutions Specialist
    Teleperformance
    Aug 2022 - Present
  • Conversion implementation tracking: Responsible for the end-to-end technical setup of conversion tracking, ensuring all tags and triggers are ready for marketing campaign launches.

  • Implementation review ad validation: Validate and audit GTM containers to guarantee that marketing teams are receiving accurate data for their digital programs.

  • Consent Mode: Implement Google Consent Mode to ensure that tracking is compliant and ready before any paid traffic is directed to client sites.


  • Consultative Customer Service: Delivered exceptional customer service by clearly communicating complex technical concepts and implementations, enabling clients to successfully implement strategic tracking across digital properties.

    Tools used: Google Tag Manager (GTM), Google Analytics 4 (GA4), Google Ads Conversion Tracking, Technical Data Layer logic, Consent Mode, Technical Troubleshooting, CMP Integration.

  • Digital Content Integrity Specialist / Content Moderator
    Conectys
    Apr 2022 - Jul 2022
  • Skills

    • Google Tag Manager (GTM) - Google Analytics (GA4)
    • Google Ads conversion tracking
    • DataLayer Logic
    • Technical Troubleshooting
    • Customer Support
    • Cross-Functional Collaboration & Stakeholder Management
    • Tag Management Systems (TMS)
    • CMP integration
    • Documentation Skills
    • Trust and Safety
    • Policy Enforcement
    • Critical Thinking
    • High-Volume Data Review
    • Quality Assurance (QA)
    • Crisis Management
    • Decision-Making
    • Cultural Sensitivity
    • Digital Media Integrity
    • Account Management
    • Client Relationship Management (CRM)
    • Strategic Negotiation
    • Client Retention

    Relevant Experience

    • Account Executive / Client Relations Manager
      Know How
      Apr 2017 - Jul 2018
    • Data operations
      Edesur Dominicana, S.A
      Feb 2011 - Feb 2015

    Projects

    Education

    • Master's degree
      Neetwork Business School
      2020 - 2020
    • Licentiate Advertising degree
      Universidad APEC
      2014 - 2018
    • Degree: Associate of Arts (A.A.) or Associate of Science (A.S.) in Multimedia
      Las Americas Institute of Technology
      2009 - 2012

    Soft Skills

    • Decision Making
    • Excellent Communication
    • Critical Thinking
    • Trust and Safety
    • Client Relationship
    • Documentation in detail
    • Organization
    • Interpersonal skill

    Languages

    • Spanish - Native
    • English - Conversational Fluency
    • Portuguese - Basic