Anna Bayón Orcajo

education

  • Bachelor's Degree in Digital Marketing and Digital Business
    ESIC University
    2019 - 2023
  • One Semester Exchange Program (GPA 4,00)
    Florida International University (FIU)
    2022
  • Postgraduate in Psychology, Communication and Digital Marketing (Business Growth)
    Universidad UDIMA
    2023
  • Master in Digital Marketing
    Sherpa Campus
    sept. 2023 - sept. 2024

CERTIFICATIONS

  • Google Ads Display Certification, Google (2022)
  • Claude Maestro: AI Ultraproductivity and Automation, Growit School (2026)
  • Bootcamp Systems Architects (Notion), Produteka (2026)

experience

  • Founder & Marketing Strategy Consultant
    , 
    Authentic Brands
    2024 – Currently
  • Product Marketing Manager
    , 
    Tutellus
    2024

honors

  • LinkedIn Top Voice
    LinkedIn
    2023
  • Winner of "The Nova 111 Students List"
    Nova Talent
    2022
  • 1st Place - National Marketing Awards
    Asociación de Marketing de España
    2021

SKILLS

  • Influencer Partnerships · Creator Sourcing · Contract Negotiation · Budget Management · Partner Relationship Management · Social Media · TikTok · Instagram · YouTube · Pinterest · Health & Beauty · Consumer Goods · Data Analysis · Performance Reporting · Cross-functional Collaboration · Stakeholder Management · AI Tools · Workflow Automation · Brand Compliance · KPI Tracking · HubSpot · Notion · Jira · A/B Testing · GA4

Languages

  • English (C1)
  • Spanish (Native)
  • Portuguese: Basic, professional exposure through client work in Portugal (BMI Group Spain & Portugal)

experience

  • Head of Social Media
    , 
    Esmartia
    2023 – 2024
  • Content Manager
    , 
    Velca
    2020 - 2022
  • Social Media Strategist & Community Manager
    , 
    Wysecamp
    May 2022 - September 2022